Subdomains and the UK Vince Update

I’ve been pouring over lots of data for the last few weeks, analysing SERPs pre-Vince and post-Vince (Vince is Google’s brand update btw).  Something I’ve noticed is subdomains starting to creep into SERPs.  Here’s a few UK specific examples:

Furniture

subdomains-furniture

Pet Insurance

subdomains-pet-insurance

Cars

topgear1

This last URL doesn’t even return a valid page.

Travel

And now for 2 in the same SERP (admittedly on the second page, 11-20)

travel

Anyone else seeing more of this?  Got any examples?

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Thursday, July 30th, 2009 SEO

2 Comments to Subdomains and the UK Vince Update

  • aukseo says:
    August 17, 2009 at 12:22

    Not sub domains but inner pages from site’s ranking when the page isn’t very strong but the domain it belongs to is a “brand”.

    So basically it ranks on the fact it belongs to the strong domain similar to the subdomain rankings you are seeing.

  • jonaths says:
    August 17, 2009 at 14:13

    Hi aukseo – I know what you mean. There’s a good example of that that keeps cropping up in the “loans” SERP

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