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	<title>S.e.A.rCh &#187; aviva</title>
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		<title>Weird Google UK Results</title>
		<link>http://www.jonathanstewart.co.uk/weird-google-uk-results/</link>
		<comments>http://www.jonathanstewart.co.uk/weird-google-uk-results/#comments</comments>
		<pubDate>Wed, 10 Jun 2009 16:07:44 +0000</pubDate>
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				<category><![CDATA[SEO]]></category>
		<category><![CDATA[aviva]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[norwich union]]></category>
		<category><![CDATA[weird results]]></category>

		<guid isPermaLink="false">http://www.jonathanstewart.co.uk/?p=172</guid>
		<description><![CDATA[So Google UK&#8217;s results have been a bit screwy for the last week or so, with a supposed algorithm update taking place. I&#8217;ve been keeping an eye on some weirdness happening within the &#8220;car insurance&#8221; SERP since the update happened: Notice the two results I&#8217;ve highlighted &#8211; Norwich Union, and Aviva.  In case you&#8217;ve been [...]]]></description>
			<content:encoded><![CDATA[<p>So Google UK&#8217;s results have been a bit screwy for the last week or so, with a supposed algorithm update taking place.  I&#8217;ve been keeping an eye on some weirdness happening within the &#8220;car insurance&#8221; SERP since the update happened:</p>
<p><span id="more-172"></span></p>
<p><img class="alignnone size-full wp-image-173" title="norwich-union" src="http://www.jonathanstewart.co.uk/wp-content/uploads/2009/06/norwich-union.bmp" alt="Norwich Union / Aviva Weirdness" /></p>
<p>Notice the two results I&#8217;ve highlighted &#8211; <a href="http://www.norwichunion.com/car-insurance/?entry=2425">Norwich Union</a>, and <a href="http://www.aviva.co.uk/car-insurance/">Aviva</a>.   In case you&#8217;ve been asleep under a very large rock for while, you will know that Norwich Union rebranded as Aviva recently.</p>
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<p>The Aviva website has been around for a while, but I believe they officially redirected <a href="http://www.norwichunion.com">www.norwichunion.com</a> to <a href="http://www.aviva.co.uk">www.aviva.co.uk</a> last week, so finding it very strange that Google are choosing to return both domains for this very competitive keyword.  Still, good news for Norwich Union / Aviva eh?</p>
<p>Anyone know what&#8217;s going on here?</p>
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