Clutter

Don’t get me wrong – I’m a big advocate of both Google and Twitter, I just think that Google are going down a path that they shouldn’t be right now. In the old days, people preferred Google over other search engines because of its nice clean interface – the homepage looked pretty, with the search box and the two simple buttons. And the results were displayed in a nice clean way – just 10 results.

But recently, I’ve started to think that Google have lost their way a little. In the great battle to keep ahead of Bing, it seems like they’re rushing through products, with no clear focus on what they’re trying to achieve. The SERPs are changing more frequently than I think they have at any point in the past. I’d like to consider myself a Google power user – like most SEOs, I’ve got a good grip of how the SERPs work, and what different features do, but recently, even I’ve started finding it all a little bit confusing. Let’s look at a few examples of what I’m talking about:

Additional Indented Results / More Results From…

I really don’t like the additional indented result here.  And it’s kinda confusing having two different “More results from…” options.  Why does one have a plus box, and one not?

Obtrusive Blended Search

This isn’t the best example out there, but Google really seem to have turned up the dial on blended search results.  I’ve seen queries where the SERP contains 2 rows of images, followed by 2 rows of 2 videos, and I’m not even looking for videos or images.

Different Types of Indented Results

This set of results is kind of like the first set of results,  apart from these results have dates next to them.  Why is that?

Star Wars

This used to be one of my favourite blended search examples.  A good solid SERP, with a few pictures, maybe a few videos .  Now it’s bloody crazy!

So What’s This Got To Do With Twitter?

I think my point is, is that Google have come a long way since the simple SERP layout days, and have in the main done a good job of integrating vertical search products.  The problem is, is that it feels like they’ve taken it a step too far recently.  The SERPs are all looking a bit full-on, and I’m concerned about  what will happen  when they integrate Twitter conversations  into the main SERPs (if that’s the way they’re heading).  Twitter contains a lot of random noise, and when combined with an already noisy SERP, this could damage the one thing that Google has always been good at – delivering, clean relevant SERPs.

Image via @SparkyLeigh

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