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A Comprehensive Guide to the Vince Update
Call it what you will. The Vince Update? The Big Brand Update? Something big happened to Google’s algorithm this year. It hit the US in February and the UK in June, and it’s flummoxed the greatest minds in SEO ever since. Everyone’s tweeted about it, blogged about it, passed opinion on it at various conferences, but every week I see someone blog about Vince who seems to have got the wrong end of the stick. How exactly Google are giving preference to “brands”? In this post I’m going to give a potted history of the best commentary published post Vince, and how each bit of analysis fits together to produce a wider picture of what’s happening with the brand update.
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Tweetings
- @Gatwick_Airport My flight is at 7.30 2mrw (checkin at 5.30) is it worth me catching the last train down from London 2nite?
- @dstradewell cheers fella - did it - going 2mrw pending #uksnow
- @Gatwick_Airport I'm flying at 7.30 2mrw morn & airline (Monarch) appears to have no out of hours contact! How do I contact my airline!
- I have a snowboarding question - Val Thoren, La Rosiere, or Meribel? Which is best?
- Dear @amazonuk - some of my Xmas presents haven't arrived as promised. Gonna have some very disappointed people now
- @dannyguk not sure yet - will let u know ASAP tomorrow
- @dannyguk for sure. Can you make it out Rochester way?
- @dannyguk Sounds good? Maybe Xmas eve? Is @eatscake going with you?
- @dannyguk yeah - going home on Saturday. You?
- Beautiful sunrise over London today http://t.co/L8HDLjaS
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