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	<title>S.e.A.rCh &#187; rubbish results</title>
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		<title>More UK SERPs Craziness</title>
		<link>http://www.jonathanstewart.co.uk/more-uk-serps-craziness/</link>
		<comments>http://www.jonathanstewart.co.uk/more-uk-serps-craziness/#comments</comments>
		<pubDate>Thu, 05 Nov 2009 14:39:39 +0000</pubDate>
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				<category><![CDATA[SEO]]></category>
		<category><![CDATA[paypal]]></category>
		<category><![CDATA[rubbish results]]></category>
		<category><![CDATA[ukserps]]></category>

		<guid isPermaLink="false">http://www.jonathanstewart.co.uk/?p=324</guid>
		<description><![CDATA[This morning, Paul Carpenter pointed out some UK results still showing irrelevant US websites.  Yesterday I noticed an example of my own.  Check out the following SERP: Doesn&#8217;t look like much wrong there, does it?  However, if you look a little closer at the Paypal result (sorry Paypal), and do a bit of digging, you&#8217;ll [...]]]></description>
			<content:encoded><![CDATA[<p>This morning, Paul Carpenter pointed out some <a href="http://www.davidnaylor.co.uk/google-uk-results-still-showing-irrelevant-us-sites.html">UK results still showing irrelevant US websites</a>.  Yesterday I noticed an example of my own.  Check out the following SERP:</p>
<p><img class="alignnone size-full wp-image-325" title="paypal" src="http://www.jonathanstewart.co.uk/wp-content/uploads/2009/11/paypal.jpg" alt="paypal" width="547" height="785" /></p>
<p><span id="more-324"></span></p>
<p>Doesn&#8217;t look like much wrong there, does it?  However, if you look a little closer at the Paypal result (sorry Paypal), and do a bit of digging, you&#8217;ll notice that this is another example of Google serving the wrong results to Google UK users.  You see, Paypal Student Accounts is a new service from Paypal (<a href="http://www.reuters.com/article/pressRelease/idUS138538+11-Aug-2009+BW20090811">launched in August of this year by the looks of it</a>), and is  &#8220;a fast and secure way for <strong>U.S. teens</strong> to shop online using PayPal&#8221;.  Notice the bit that I&#8217;ve highlighted?  I even tried signing up for the product (as a parent), but I got the following message from Paypal:</p>
<p><img class="size-full wp-image-326" title="paypal error" src="http://www.jonathanstewart.co.uk/wp-content/uploads/2009/11/paypal-error.jpg" alt="Paypal Error" width="654" height="42" /></p>
<p>So it would appear,  that this product isn&#8217;t yet available in the UK, yet Google deems it relevant for us to see it.  A little further digging around in Google Trends shows the following data:</p>
<p><img class="size-full wp-image-327" title="paypal-google-trends" src="http://www.jonathanstewart.co.uk/wp-content/uploads/2009/11/paypal-google-trends.jpg" alt="Paypal in Google Trends" width="991" height="379" /></p>
<p>This is US specific data for the query &#8220;student accounts&#8221;.  You&#8217;ll noticed an extended peak (probably around August time) for the term, to coincide with when Paypal introduces student accounts.  Is this what&#8217;s causing Paypal to perform so well here?  Incidentally, if you look at backlinks to their page that ranks, there are <a href="http://siteexplorer.search.yahoo.com/uk/siteexplorer/search?p=https%3A%2F%2Fwww.paypal.com%2Fstudent%2F&amp;bwm=i&amp;bwmf=u&amp;bwms=p&amp;fr=yfp-t-702&amp;fr2=seo-rd-se">very few</a>.  Are Google looking at global search trends to influence localised results?</p>
<p>The example highlighted above isn&#8217;t trivial &#8211; I doubt many people will have spotted it, but Google could easily rectify it by giving preference to UK hosted websites.</p>
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<pre>a fast and secure way for U.S. teens to shop online using
PayPal</pre>
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