vince
A Comprehensive Guide to the Vince Update
Call it what you will. The Vince Update? The Big Brand Update? Something big happened to Google’s algorithm this year. It hit the US in February and the UK in June, and it’s flummoxed the greatest minds in SEO ever since. Everyone’s tweeted about it, blogged about it, passed opinion on it at various conferences, but every week I see someone blog about Vince who seems to have got the wrong end of the stick. How exactly Google are giving preference to “brands”? In this post I’m going to give a potted history of the best commentary published post Vince, and how each bit of analysis fits together to produce a wider picture of what’s happening with the brand update.
Subdomains and the UK Vince Update
I’ve been pouring over lots of data for the last few weeks, analysing SERPs pre-Vince and post-Vince (Vince is Google’s brand update btw). Something I’ve noticed is subdomains starting to creep into SERPs. Here’s a few UK specific examples:
Furniture
SEO
Tweetings
- RT @mashable Take a Virtual Walk Through Hong Kong With Google Street View http://bit.ly/cJXvrf
- @jaamit cool tunes
- Banksy film: slow to start, but really funny by the end. Good introspective look at how ridiculous the street-art scene can be
- @markraymonduk I'll be out b4 u - I'll tweet u the ending
- Anyone else have a problem with #4sq crashing when trying to get ur location on iPhone?
- Off to see the Banksy film, Exit Through the Gift Shop. Will let you know what it's like
- @jamr0ck Cheers mate - I've left work now. May get in touch 2mrw tho
- I wish I'd paid more attention when I was being taught about regular expressions
- @davidcoats @dannyguk I've never been to Brazil