Weird Google UK Results
So Google UK’s results have been a bit screwy for the last week or so, with a supposed algorithm update taking place. I’ve been keeping an eye on some weirdness happening within the “car insurance” SERP since the update happened:
Notice the two results I’ve highlighted – Norwich Union, and Aviva. In case you’ve been asleep under a very large rock for while, you will know that Norwich Union rebranded as Aviva recently.
The Aviva website has been around for a while, but I believe they officially redirected www.norwichunion.com to www.aviva.co.uk last week, so finding it very strange that Google are choosing to return both domains for this very competitive keyword. Still, good news for Norwich Union / Aviva eh?
Anyone know what’s going on here?
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Looks like Google picked up on the 301 from that Norwich Union page now as it’s been dropped from the “car insurance” SERP